Another exciting step in the right direction for the revitalization of whitehaven
With an anticipated annual budget of $150,000, the Brooks Road Corridor Improvement group is running ads for an MBA-type executive director to run the corporation it formed to get the job done.
“The businesses that contribute will have the first seats on the board,” said Bill Griffin, a senior VP at Smith & Nephew who’s been out making solicitations himself.
“Medtronic agreed to donate office space, and we’ve agreed to donate HR help to get the person recruited,” Griffin said. “That person, with an administrative assistant, will be the organization.”
Griffin isn’t saying that only contributors will sit on the board. What he is saying is that the matter of cleaning up Brooks is so serious that the group is committed to finding the best talent and idea pools on the street, wherever they come from.
The group doesn’t say how much money it has raised. But the players include executives from FedEx Corp., Smith & Nephew, Medtronic, Elvis Presley Enterprises and the Memphis International Airport.
With Robert F.X. Sillerman’s $250 million plan to renovate the Graceland area and the city and county agreeing to fund a master plan for Brooks, there’s a feeling the stars may be aligning.
“The city always felt it was important, but sometimes you have to have a group that steps up,” said Robert Lipscomb, city chief financial officer.
“Sometimes citizen-led ideas are better than those from government. The sheer force of the personalities in this group and their importance as employers got them noticed.”
The city has agreed to pay the consulting fee to create a master plan of usage for Brooks, which could range from $50,000 to $100,000, Lipscomb said. It will include the most efficient uses of land, zoning improvements and perhaps a list of the kinds of businesses most suited for first-tier corridors.
“It will look at everything to make this thing work. But the whole issue is security,” he said.
The efforts make Brooks Road the first corridor to take shape under the far-reaching aerotropolis plan, the multifaceted program designed to develop Memphis as a global center of commerce organized around a powerful airport.
For Tom Schmitt, the FedEx Corp. executive leading the charge, it means looking at Memphis in concentric circles emanating from the airport and determining appropriate uses for each.
“We want to look at ways to bring as much goodness as we can,” he said.
Brooks Road executives have been pondering the plight of their thoroughfare for years, watching in despair as big players pulled out, including M.S. Carriers and FedEx when it moved its Express world headquarters to Collierville.
“When FedEx moved out, it really stripped this area of a lot of personnel who helped support the restaurants,” said Richard Sweebe, president and CEO of Diamond Companies, 1940 E. Brooks Road.
More than once, he said, customers have been approached by prostitutes willing to entertain on his property.
“We had clients out looking at trucks on our lot and found people staying in our trucks,” he said. “The motels degenerated to the point that I can’t have clients stay there any more.”
What persists is an array of strip clubs, including Black Tail Shake Joint at 1741 E. Brooks Road, which authorities closed for 10 months last winter after declaring it a public nuisance with the caveat that it may open Dec. 1 under a new name.
That is no consolation to Sweebe, whose corporate headquarters are right across the street.
“Invariably when they showed that place on the news at night, my sign was in the background.
“It certainly does not enhance my position. Yes, it lowers property values, and that affects me because I own my property. But my concern is the element that it attracts and the crime that comes with it.”
What feels different to organizers this time, they say, is they realize they can’t do it as volunteers.
“You have to have dedicated, wake-up-every-morning-working-on-that people, not part-time,” said Dexter Muller, senior vice president for community development at the Memphis Regional Chamber.
“Twenty people giving 5 percent doesn’t add up to 100 percent.
“You also have to have big vision, otherwise you end up just solving problems, not being as dynamic as you could be.”
For previous Brooks Road initiatives, he said, “We had great participation by companies, but we didn’t have as many of the CEOs involved. Now we do.”
By late summer, the Brooks Road Corridor Improvement group expects to have the corporation running. Smaller businesses will be gathered into the fold then and asked to contribute on a level commensurate to their size.
“We think it will take three years. Then we are going to sit down and see if we are making a difference,” Griffin said.
At first, he says, success would mean Smith & Nephew could take down its security fence, but then he interrupts himself with a new idea.
“When we start seeing the fast-food stores come back, and gas stations opening up and revitalizing, we’ll know.
“When businesses start returning and investing and painting their signs. When the clubs begin to disappear, we’ll know we’re making progress.”
